April 14, 2015

A s a popular photo sharing social networking app that has gained so much traction over the past 2 years, Instagram has brought about a new generation of social media influencers. Many have achieved fame and followers, so here are some of the instagrammers that have caught our eye.

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Yoyo Cao – @Yoyokulala – 87.4k

Originally from Macau and based in Singapore, Yoyo Cao, more commonly known by her instagram handle, yoyokulala, gained popularity on Instagram when she started documenting her fashionable getups (or as Instagrammers hashtag it #ootd, which stands for outfit of the day). She is also the owner of Exhibit, a boutique in Far East Plaza, and regularly uses her Instagram to promote her shop that has since faced an increased traffic due to her growing popularity on Instagram. From clothes to make-up to food, her Instagram style is always quirky yet fashionable, with vibrant colours peppering her page, making it an aesthetically pleasing page to follow.

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Jayne Min@stopitrightnow – 66.6k

In the competitive world of Instagraming, LA-based blogger, Jayne Min’s instagram feed stands out. Her expertly curated feed shows us photos of her day-to-day wardrobe that consists of both street styles and high-end luxury fashion. Min’s fashion style veers towards the classics and simple black and white tones, which make her photos stand out in an effortlessly stylish and elegant manner. Her fashion sense is simple, yet impeccable and definitely one we draw inspiration from.

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Vanessa Hong – @thehautepursuit – 308k

For fashion blogger and ex-model Vanessa Hong, Instagram was a “mood board” for her to post her weekly inspirational outfit, that is usually colour coordinated. On her feed, one thing you won’t see is clashing colours. Following a minimalist look and describing her style as a ‘mix of high and low’, Vanessa’s style incorporates some athleticism with high fashion, and is always in shades of black and white. There is never a dull moment on her instagram feed, and in fact, the success of her blog and her instagram led her to setting up her own e-commerce store. If you need some fashion tips, be sure to check her out.

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Eugenie Grey – @feralcreature – 280k

Self-proclaimed style and travel blogger and instagrammer, Eugenie Grey, makes almost 46% of her income from her instagram popularity. Her extremely well curated feed is what has given her an edge over her fellow ‘competitors’, in that she produces “consistent, quality content”. Her hair is a myriad of colours that changes from week to week, and goes well together with her fashion outfits ranging sports chic ensembles to stylish formal dresses. There’s even food and travel. Looks like Eugenie has all her bases covered.

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Alexander Liang – @alexanderkenton – 46.8k

The founder and editor-in-chief of KENTON Magazine, Alexander Liang, is definitely an up and coming social influencer. In fact, he was selected as one of Canada’s Top 10 style influencers, and this accolade is surely well-deserved. He often posts his outfits of the day with various accessories, and isn’t afraid to throw some colours into the mix . His take on menswear and the various outfits he pulls together by mixing and matching is truly an inspiration. He’s certainly a style icon on the rise.