Road warriors in a post-apocalyptic wasteland. Mutant monster trucks and flaming biker gangs. A giant thunderdome where there are no rules… Welcome to the brave new world of Philipp Plein Spring/Summer 2020.

On the 20th anniversary of the company, Philipp Plein returns to Milan with a megashow featuring almost 100 looks on more than 80 models, showcasing the dynamic DNA of the brand. To a thunderous rock soundtrack, the Plein punk rebels hit the runway for a wild ride into rock’n’roll overload. They’re a freewheeling tribe on a mission, louder and freer than ever. Their weapon of choice? Guitars at full blast. Their wardrobe a high-volume, unapologetic roar of Mad Max attitude.

The Plein men come prepared in studded python biker jackets, hoodies pulled over their heads and high-vis sneakers. An arsenal of Plein logos and symbols, and dragster flame artwork energise the denim. Elsewhere, tailoring comes in sequined stars and metallic animal patterns; trousers decorated in a vampire mouth print. Silver hardware, spikes and chains give armour-like protection.

The women are fully-charged in lightning bolt metallic dresses with exaggerated shoulders, biker jackets worn with floor-length flowing gowns, rock t-shirts and mini-skirt suits. With studded corsets, multi-layers of heavy jewellery, thigh-high buckled boots and chainmail mesh, they are glam metal queens.

An exclusive collaboration with the legendary gods of shock rock KISS adds a final power chord. The band’s official logo appears throughout on patches, t-shirts, suits and dresses. As their foot-stomping song goes: get ready to rock and roll all nite.