Anchanto, a Singapore headquartered pan-Asia SaaS technology company has raised US$4 million in the first round of its ongoing Series C investment, led by MDI Ventures, Telkom Indonesia’s corporate venture capital arm.

MDI Ventures’ funding comes after Series B funding from Transcosmos Inc Japan and Luxasia Group, Singapore in May 2017. The proceeds of the fund will be used to expand the market outreach and to build a stronger regional Southeast Asia presence.

Anchanto’s SaaS platforms connect eCommerce sellers, brands, retailers and warehousing & fulfilment service providers to over 70 eCommerce sales channels. Using Anchanto’s platforms, enterprise businesses and Small and Medium Enterprises (SMEs) can manage core eCommerce business operations such as – warehousing services, catalogue, pricing, multi-channel selling, logistics, and local & cross-border shipping.

SelluSeller.com, Anchanto’s signature SaaS product for sellers and brands provides a software solution to manage their inventory, orders, and catalogues across over 50 different marketplaces in Asia. Anchanto also offers B2B and B2C eCommerce SaaS Warehouse Management System (eWMS) with an integrated Inventory Management System (IMS) and Order Management System (OMS).

Over the last 12 months, sellers across the region have processed more than 12 million orders totalling more than $258 million in gross merchandise volume (GMV) through both SelluSeller and eWMS platforms.

Anchanto CEO and Founder, Vaibhav Dabhade said “Collaboration with Telkom Indonesia and MDI’s investment is the foundation of Anchanto’s Indonesia Strategy. Through this collaboration, we aim to enable thousands of Indonesian SMEs, Micro-SMEs, and Enterprise businesses to join the eCommerce bandwagon, and seamlessly onboard them on Telkom Indonesia’s DELON (www.delon.id), for eCommerce fulfilment/warehousing and other digital services. Essentially, we are going to empower Indonesian entrepreneurs to scale their businesses in Southeast Asia’s biggest eCommerce market.”

“Telkom with its strong user base of more than 170 million, digital platforms, mobile payment and business solutions is the ideal partner for Anchanto to scale up in Indonesia. DELON (Depo Logistik Online), a Pos Indonesia and Telkom Indonesia joint logistics platform, has its fulfilment centres running on Anchanto eWMS platform. Interestingly, MDI is the third customer to invest in us. This is an excellent vote of confidence in our technology, team, vision and strategy from the very users of our software platform” added Vaibhav.

Natal Iman Ginting, Managing Director of Metra Logistics, Telkom Indonesia’s Logistics Business Division, says that the exclusive partnership with Anchanto would expand the businesses including cross-border to empower Indonesia’s SMEs into the region.

Nicko Widjaja, CEO and Investment Director of MDI Ventures, says that the investment will complete the end-to-end e-commerce solutions that are currently in the portfolio, and empower the nation’s eCommerce ecosystem.