Sansiri Posts Record Sales of US$340 Million in Q1 2020
Sansiri, Thailand’s leading real estate developer, has performed exceptionally well, with record-breaking sales of US$340 million in Q1 of 2020, up 70% YoY from 2019. Additionally, the company’s commitment to the safety of its employees, customers, partners and community since the onset of the Covid-19 outbreak, has been vital to Sansiri’s success.
Sansiri Care consists of three pro-active measures of Prevention, Care and Engagement. ‘Prevention’ includes all the necessary steps to contain and keep the virus from spreading. These include frequent on-site disinfectant spray, cleaning of the common areas and sales offices every 1-2 hours, cleaning of units prior to customers’ inspection and ownership transfers, and clearly displaying the “Sanitized Certified” signs at safe, sanitized zones. Sansiri has been continuously distributing sanitary masks and essentials to all its staff, residents and the local communities surrounding its projects in Bangkok, Phuket, Hua Hin, Pattaya, Chiang Mai and Khon Kaen.
Alcohol-based hand sanitisers are placed in all common areas and construction sites while the temperature of each of the residents and staff is taken upon entry into all properties. Meanwhile, private one-on-one property tours are arranged to reduce large gatherings and mandatory daily staff training on safe Covid-19 sanitary and hygiene practices are in place. Additional care has also been given to Sansiri’s overseas agents, partners, and customers in Hong Kong, Singapore and Taiwan where over 4,000 sanitary masks have been distributed.
As part of the ‘Care’ guidelines, Sansiri provides special privileges and promotions to support proper customer care and convenience during this time of crisis. Free online medical check-ups via Samitivej Virtual Hospital are available through the Sansiri Home Service Application (HSA), with a 20 per cent discount on medication and free delivery. Sansiri’s HSA also provides additional discounts and privileges that can be received for essential supplies, groceries and food delivery.
The ‘Engagement’ measures span quarantined residential care and contingency plans. Sansiri has adopted these measures to help facilitate doctor appointments, evacuate infected patients, and provide special garbage pickups for quarantined residents and contaminated materials.
In support of its customer services and business due to travel bans sparked by the lockdown and to respond to the health concerns of our customers, Sansiri has developed a number of convenience-focused alternatives such as multi-channel virtual property tours and experiences for property previews on various digital platforms, and a 24-hour online booking and purchasing service centre. For recent customers, transfers have been postponed during this period for their convenience, and a third-party property inspection service to ensure the specifications of their units meet professional standards will be offered.
With its preparedness to the pandemic, unrivalled after sales services and its continued efforts to put customers first, Sansiri is projecting a sales target of US$470 million in Q2, sustaining itself as a secure and stable company with healthy, substantial cash flow reserves. To date, Sansiri has US$310 million in sales in Q2 within the first two months.
With the Thai government reopening its economy, Thailand is bouncing back on strong economic indicators and Sansiri is set to perform well in the post-COVID-19 new normal by focusing its attention on making customers at home and abroad and their health and safety needs a priority.
“The real estate sector will be a challenging one, post-Covid-19, but Sansiri is optimistic about Thailand’s potential to attract investors and visitors over the long term. At Sansiri, we believe in our human-centric approach to business. Once you are a Sansiri customer, you can rest assured that you will be well taken care of by the best people, and experience our most innovative technology and services. You’ll receive the utmost in customer care in the interests of health and safety now and post-Covid-19 as the new normal is here to stay,” says Apichart Chutrakul, CEO of Sansiri.