SC Global’s First-Of-Its-Kind Collaboration With K11 ARTUS
Singapore’s leading developer of luxury residences SC Global has announced a first-of-its-kind residential collaboration with K11 ARTUS from K11 Group, in the lead up to its upcoming launch of Cuscaden Reserve in Singapore.
Standing 28 storeys tall, Cuscaden Reserve will have 192 residences in one-, two- and three-bedroom configuration, most with private lift access. But what sets Cuscaden Reserve apart is how it reflects the unique skills and conceptual approaches of two titans of refined living.
A new artistic and cultural dimension for Asia
K11 ARTUS is the third milestone in Mr Cheng’s ultra-private, luxury Victoria Dockside residential development that is set to open in Q3 of 2019 in Hong Kong. This utterly unique, one-of-a kind development was created by working with some of the world’s prominent architects and designers in a collaborative creative effort that has set new benchmarks for artistry and cultural sensitivity in residential living.
A modern renaissance encounter
The K11 ARTUS was also the first luxury residence in Hong Kong to support and promote modern China’s cultural renaissance, blending the preservation and reinvigoration of China’s cultural heritage in collaboration with the K11 Craft and Guild Foundation, a non-profit organisation that preserves and conserves fast-disappearing Chinese craftsmanship that dates back to the Ming and Qing Dynasties.
The ARTUS experience pays tribute to the ancient skills of Chinese craftsman by showcasing many of their fast disappearing traditional artisanal objects in the public spaces for the enjoyment of the residents and cultivating an appreciation that will help sustain and preserve these ancient crafts.
A service culture second to none
As a result of this unique collaboration, residents will experience a service culture delivered through K11 ARTUS, which takes inspiration from the craftsmen and principles of fine art, with a team of trained artisans empowered to anticipate residents’ needs and deliver thoughtful touches to delight and inspire.
By fostering an environment of harmony, beauty and respect, this partnership reflects the shared values of both the New World Development and SC Global brands and the collaborative and creative spirit that underpins their vision for Cuscaden Reserve.
Extraordinary curated spaces
Residents of Cuscaden Reserve will enjoy extraordinary curated public spaces that integrate art, nature and exquisite objects to evoke inspiration and enrich the living experience.
Set alongside a natural forested landscape, the Clubhouse at Cuscaden Reserve provides residents with a relaxed art-filled contemplative space with an eclectic selection of books to intrigue and explore, all cleverly designed to provide a quiet co-working space and a place for relaxed entertainment to cultivate friendships. The Clubhouse brings together like-minded individuals with programmes that celebrate art, culture and creativity.
As part of this unique collaboration owners of Cuscaden Reserve will enjoy a host of exclusive discounts and privileges at K11 ARTUS Residences, Rosewood Hong Kong and K11 Musea including a lifetime KLUB 11 Gold Card Membership.