March 29, 2018

The Great Room, a hospitality-led co-working space expands its presence and continues to bring the hotel industry’s best tricks to the Singapore co-working space with the opening of its second location in the heart of Singapore’s Central Business District at Centennial Tower.

Spanning 36,000 square feet over two floors with a 360-degree wrap-around view of downtown Singapore, the new space is a response to the success and strong demand received from its first One George Street location opened in 2016. This opening is set to challenge the current workspace model and elevate the co-working scene in Singapore by combining the best of private members’ clubs such as Soho House with co-working spaces aimed at enterprising professionals.

Designed in collaboration with global design studio HASSELL, The Great Room at Centennial Tower is sophisticated, laden with natural light and the most sumptuous views of Singapore’s signature cityscape. The overall design intervention is discreet, having inherited a treasure of a building first designed by Pritzker Architecture Prize Laureate Kevin Roche and more recently recladded by another Pritzker Architecture Prize Laureate Thom Mayne. Design excellence permeates throughout, including the entry sequence through the Sculpture Plaza that is adorned by larger than life art by Roy Lichenstein, lifting the steps and mood of the people that pass through.

There is space for private focused work, corporate entertaining in intimate or heroic settings, a variety of meeting rooms and communal nooks for casual collisions – for grown-ups. The business club and co-working space is structured by a crystal-clear layout consisting of streets and intimate spaces. It exudes an overall ambiance that is equal parts warm and inviting, and brings to life what The Great Room termed ‘the new corporate neutral’. The distinct marble floor, made up of eight different types of stones, creates varying hues and intensities across the Drawing Room. This is set against mirrored columns, warm timbre and ambient lighting to execute an exceptional aesthetic. The result builds layers of warmth and texture, and blurs distinction between private and public experiences.

According to Jaelle Ang, Co-Founder and CEO of The Great Room, “If we know with laser focus who we are creating for and start with the right questions, we end up in a very different place than beanbags, hustlin’ slogans and beer-pong.”

The Great Room experience begins at The Drawing Room, which functions as a reception area housing the Bar and Café, and an event space for members to gather for evening cocktails and large-scale fireside chats. A more intimate Club Lounge caters specially to The Great Room Business Club members, providing the setting and access to a social and professional ecosystem across Asia that sparks authentic interactions. The Circle brings to mind a private supper club, where deals are done around the design team’s interpretation of the modern bonfire. Gatherings of like-minded tribes from 8 to 80 pax, whether for learning, meeting, impressing or entertaining, can be housed in various meeting spaces, namely the State Room (elegant boardroom for 14 pax), Studio (up to 60 pax), Parlour (relaxed meeting space for 6 pax) or Study (meeting space for 6 pax). Hot Desks and Hot Offices are available for members to seek the rest of the fulfilment they need from working alone or together.

Jaelle Ang shares, “We wanted to create an all-encompassing work and play experience that welcomes co-working members and business club members to share the hospitality experience that defines The Great Room. This opening further cements our purpose to change the way people feel about going to work. Because beyond productivity, work is also about new conversations, connections, inspiration, contemplation and repose. It’s our job to design the perfect backdrop to the highlights of life happening.”

The Great Room will also have a specially curated business and cultural programme for members, focusing on growth across one’s professional, personal, wellness, creativity and cultural development. Since opening The Great Room at One George Street, the social aspect of its co-working space has been known to seduce its members to spend more time at the office, from the first cup of cappuccino to one’s nightcap.

The new Centennial Tower office is a key milestone in The Great Room’s growth strategy with the company strategically growing and nurturing its high value community and network across Asia. By end of 2018, The Great Room will come to serve a growing community of over 700 companies in technology, finance, lifestyle and media, across its seven locations in four cities, namely Bangkok, Hong Kong, Jakarta and Singapore.