May 28, 2019

Bose Frames—the revolutionary new wearable that combines the protection and appearance of premium sunglasses, the functionality and performance of wireless headphones, and the world’s first audio augmented reality platform—is headed to Canada, Europe, and select markets in the Middle East and Asia-Pacific, along with the new, globally available Bose Frames Lens Collection, a set of gradient and mirrored lenses that can be easily switched to customise their style, change colors, and reduce glare.

Frames look like the world’s most iconic eyewear, but feature the tiniest, thinnest, most lightweight Bose system ever. With a proprietary open-ear design, they take micro-acoustics, voice control, and personal audio to an entirely new level, so users can stream music and information, take and make calls, and access virtual assistants from—while keeping playlists, entertainment, and conversations private.

Bose Frames are Sunglasses, Now With Interchangeable Lenses

Bose Frames come in two timeless designs—Alto, which is square and angled; and Rondo, round and smaller. Both block up to 99% of UVA/UVB rays, weigh a mere 45 grams, and come with uniformly tinted lenses—which can be easily popped out and replaced with the first Frames’ accessories. There’s a Blue Gradient, non-polarised lens for both styles, and different polarised options for each—Mirrored Silver for Alto, and Mirrored Rose Gold for Rondo. All versions compliment Frames’ modern and minimal accents, including the gold-plated steel hinges and charging pins. And they all offer the same protection, scratch and shatter resistance as the product’s standard lenses.

Bose Frames are a Personal Audio Device

Bose Frames function like truly wireless headphones with engineering that crushes the limitations of size-to-performance for personal listening. A miniscule, wafer-thin acoustic package is set seamlessly in each arm’s interior—rather than an earbud, or attached component—to produce discreet, jaw-dropping sound for the user, and no one else. For touch and voice control, an ultra-small microphone and multi-function button are embedded on the right temple for power and pairing, Siri and Google Assistant, calls and commands, or to pause and skip songs. The Bose Connect app provides additional control now, and software updates for new experiences in the future—like Bose AR.

Bose Frames are an Audio AR Wearable

Bose Frames are Bose AR compatible, the first commercial product embedded with the Bose audio augmented reality platform. Unlike other augmented reality glasses and platforms, Bose AR doesn’t change what you see, integrate an obtrusive camera lens, or require your phone’s camera to superimpose objects in your sightline. Instead, it knows where you are and what you’re facing using a 9-axis head motion sensor and the GPS from your iOS or Android device—and automatically adds a layer of audio through Bose AR apps, connecting that place and time to endless possibilities for travel, learning, entertainment, gaming, and more. It’s all accessible through the ease of downloading and listening, making Bose Frames better over time.

Battery and Storage

Bose Frames use a lithium battery that connects to an included pogo-pin cable for charging. At average listening levels, they run up to 3.5 hours for playback and up to 12 hours on standby, and can be fully recharged in less than two hours.  For smudges and storage, they come with a cloth bag and protective case.

Details and Availability

Bose Frames come in Matte Black and two universal styles—the larger (Alto) and smaller (Rondo). They will retail for S$299 and are available in Singapore from today at travel retail stores in Changi International Airport, and from 13 June from authorised Bose dealers. The Bose Frames Lens Collection non-polarised and polarised lenses will retail for S$29, and S$49, respectively. Bose AR apps can be found in the Bose Connect app, and the iOS App Store.