The Gentle Monster Starfield Hanam flagship store, themed ‘self similarity,’ reinterprets the mathematical concept through visual and spatial elements.

Inspired by the mathematical theory of self-similarity, the various artwork, images, and installations in the store represent the infinite possibility of ‘expansion’ through repeating geometric structures, such as fractals, Mandelbrot sets, and Julia sets.

The kinetic installations located at the façade, repeatedly expanding and contracting, and artwork that express infinite proliferation show Gentle Monster’s unique and artistic perspective on the concept of self-similarity.

In addition, the newly opened flagship features the second domestic NUDAKE store, a F&B brand that embodies fantasies through surreal desserts.