September 1, 2020

Fitbit Sense is the company’s most advanced health smartwatch, bringing innovative sensor and software technology with the world’s first electrodermal activity (EDA) sensor on a smartwatch to help manage stress, along with advanced heart rate tracking technology, new ECG app, and an on-wrist skin temperature sensor, all powered by 6+ days’ battery life. Paired with a free six-month trial of Fitbit Premium, it can help you track key trends in your health and well-being.

Stress is a global issue, with one in three people experiencing a lot of worry or stress, as well as psychological and physiological symptoms caused by stress. Over time, the physical strain from stress can contribute to a variety of health problems if unmanaged, like an increased risk for high blood pressure and heart disease, obesity, diabetes, and mental health disorders like anxiety or depression. The combined on-device and in-app experience with Fitbit Sense gives you insights into your body’s response to stress with tools to help you manage both your physical and mental stress. This innovative stress management experience was built by Fitbit’s team of behavioural health experts, with decades of expertise in diagnosing and treating mental health, along with guidance from medical experts at leading academic institutions.

The new EDA sensor on Fitbit Sense measures electrodermal activity responses. Using the EDA Scan app, place your palm over the face of the device to detect small electrical changes in the sweat level of your skin. Measuring your EDA responses can help you understand your body’s response to stressors and help you manage your stress. You can do a quick EDA Scan session on device to see your responses, or pair it with guided mindfulness sessions in the Fitbit app to see how your body responds during meditation or relaxation. At the end of your session, you will see an EDA response graph on-device and in the mobile app to gauge your progress over time and reflect on how you feel emotionally.

Fitbit’s new Stress Management Score calculates how your body is responding to stress based on your heart rate, sleep and activity level data. Available with Fitbit Sense, it can be found in the new stress management tile in the Fitbit app. Ranging from 1-100, with a higher score indicating your body is showing fewer physical signs of stress, the score is coupled with recommendations to better manage stress, like breathing exercises and other mindfulness tools.

Fitbit Sense also ushers in the company’s next era of heart health innovation, a space Fitbit pioneered by offering the first 24/7 wrist-based heart rate tracking in 2014, through the launch of Active Zone MinutesTM earlier this year. Fitbit Sense is the company’s first device with an ECG app2 to assess your heart rhythm for signs of atrial fibrillation (AFib), a condition that affects more than 33.5 million people globally. Simply hold your fingers on the corners of the stainless steel ring around the watch while being still for 30 seconds to receive a reading that can be downloaded to share with your doctor.

Fitbit’s new PurePulse 2.0 technology, with an all-new multi-path heart rate sensor and updated algorithm, delivers the company’s most advanced heart rate technology yet. It also powers another critical heart health feature – personalized, on-device high and low heart rate notifications. With 24/7 continuous heart rate tracking, Fitbit Sense can detect and send a notification if your heart rate is outside your thresholds. While many factors can affect your heart rate, like stress or temperature, a high or low heart rate may be an indication of a heart condition that requires medical attention, such as bradycardia (heart rate that is too slow) and tachycardia (heart rate that is too fast).

Fitbit Sense also combines all the key health, fitness and smart features found on Fitbit’s other smartwatches, including on-board GPS, 20+ on-device exercise modes, SmartTrack automatic activity tracking, Cardio Fitness Level and Score, and advanced sleep tools. Stay connected with a range of smart features for added convenience, including a built-in speaker and microphone to take calls and reply to texts with voice commands, choice of Amazon Alexa or Google voice assistants, contactless payments, thousands of apps and clock faces and more, while still maintaining an impressive 6+ days’ battery life.

Through a series of unique and innovative design processes, including miniaturized nano-molding and laser bonding technology, Fitbit has created the most powerful and intelligent device to date. Fitbit Sense features a new design language that is inspired by the human body, combining friendly silhouettes and a graceful form with purposeful materials. Finishes are physically and visually lightweight, premium and built to last, with aerospace-grade aluminium and stainless steel for a polished, high-tech look. New infinity bands are flexible and comfortable, while the quick-release attachment makes it easier to swap looks from day to night. The robotically crafted body features a fusion of glass and metal, and the watch is water-resistant up to 50M. The biosensor core within has been configured to house the most sensors of any Fitbit device, while maintaining a sleek aesthetic and long battery life.

The larger AMOLED display features an integrated ambient light sensor to automatically dim the screen for easier viewing, along with an optional always-on display mode. The near edge-to-edge display is more responsive, with increased resolution. The user interface and faster processor has been completely redesigned, delivering our most intuitive, focused on-screen navigation. This includes the introduction of new customizable widgets, redesigned notifications and on-screen apps for a cleaner look, while letting you customize your favourite tools and shortcuts to feature more personalized information for a seamless smartwatch experience. More information about Fitbit Sense can be found here.

Fitbit Sense is available for $488 in carbon/graphite stainless steel and lunar white/soft gold stainless steel.