Italian Heritage Linen Brand Frette Opens Its First Boutique in Singapore
2021 marks an exciting milestone for Frette as it settles into its newest and latest home at the Marina Bay Sands Singapore. The 65 square-metre store offers masterfully crafted linens and decorative accessories of unparalleled quality for home and on the go.
For 160 years, Frette linens have been featured everywhere from the altar of St. Peter’s Basilica to the dining car of the Orient Express, and more than 500 European royal families have slept beneath its sheets. Its pieces can be found in the world’s most illustrious hotels as well as in the most discerning private homes, yachts and aircrafts.
The brand remains rooted in its unwavering commitment to quality and craftsmanship, with products crafted to last and stitched to perfection from the finest natural materials. Frette uses the best fibres, including extra-long staple cotton, cashmere, wool and silk, and collaborates with the most skilled Italian artisans to craft its products, creating the iconic and timeless look and feel for which Frette is known for around the world.
Frette Singapore, the brand’s first monobrand boutique in Singapore, boasts impeccable design by Milan-based architecture and design firm Archibrando. The Frette store reflects the signature elements of the global flagship boutique on Milan’s Via Manzoni, in operation since 1878. Featuring prominently is its iconic white bed and bath linens, its signature Chains and Links Embroidery design motifs as well as colourful seasonal pieces set against a warm, earth-tone colour palette and Neptune Gold Brazilian marble-clad walls. The store also features custom furnishings crafted from natural Afara wood with a glossy finish that are accentuated by satin brass detailing and velvet upholstery throughout the boutique.
Leading the field in elevating the sleep experience by creating the ultimate sleep environment of comfort and luxury, Frette Singapore provides shoppers with an extensive range of products to choose from, allowing them to design, style, and achieve the bedroom look of their dreams.
Having been long celebrated for its chic, original designs and inimitable finish and feel, Frette’s collections have been created to transcend trends and are reinvigorated seasonally with fresh hues and complementary new motifs. One of its iconic and timeless signature collections would be the Links Embroidery bedding collection which is woven on soft long-staple cotton sateen and features an intricately woven interlocking links motif, making it a striking addition to any bedroom interior.
Today, the brand extends far beyond the bedroom with its vast selection of decorative home accessories from sumptuous throws to chic decorative pillows and intricately embroidered bath towels that are meticulously designed to meet each client’s personal style of living and accompany them in their daily lives over the course of many years.
Frette also provides a sophisticated selection of men’s and women’s loungewear in a range of sizes, featuring the trusted craftsmanship and luxurious comfort that its products are known for, as well as comfortable slippers with stylish embroidery and genuine leather details.
The Marina Bay Sands boutique will welcome clients with bespoke and white glove services, such as custom embroidery and personalisation, bedroom styling as well as installation.