March 27, 2018

Hugo Boss has named its first Singaporean ambassador, Joseph Schooling.

Joseph has won multiple swimming championships on both regional and international level including the Olympics, Asian Games and World Championship. His biggest achievement to date came at the 2016 Rio Olympics, where he clinched the 100m butterfly gold in an Olympic record time. Schooling’s tenacity and passion for his sport encapsulates all the aspirational qualities synonymous with the Boss brand values such as success, confidence and precision.


The brand will release a series of short video clips starring Schooling. The full video will be revealed at the grand re-opening of the Boss Store at The Shoppes at Marina Bay Sands on May 25, 2018. This special event will comprise a fashion show presenting the Fall/Winter 2018 Boss Menswear and Womenswear collections, followed by an after-party.

“To succeed, you have to be committed in what you do. I take immense pride in all that I do and I give it my all. It is a tremendous honour to be part of such an iconic brand. Being a Boss brand ambassador is significant to me because the brand’s focus on quality and authenticity resonates with me on a personal level,” says Joseph Schooling.


“We are excited to have Joseph Schooling as our ambassador in Singapore. As a youthful talent with a relentless drive for success, he is a perfect fit to the brand. His path to victory is a continual, ever-evolving journey that he approaches with dedication, precision and confidence,” says Steven Lam, Managing Director of Hugo Boss South East Asia.

In celebration of the partnership, Boss has also developed a capsule collection in collaboration with Joseph Schooling, and will be available in stores from May 25 onwards.