Now You Can Smell like Aman Tokyo
As the world begins to reawaken, Aman introduces two new scents to its fine fragrance collection, inspired by the brand’s flagship city hotel, Aman Tokyo, and the Utah desert retreat, Amangiri. Extending the inaugural collection which launched in December 2020, the two new additions are designed to transport wearers to these iconic Aman destinations, with fragrance notes evoking the atmosphere of their diverse natural settings.
A fresh and energising fragrance, Haru takes its inspiration from Aman Tokyo. Set high above the city in The Otemachi Tower, the hotel’s floor to ceiling windows frame the skyline, where no two views ever appear the same. Changing with the seasons, Haru’s contemporary notes capture the city in full bloom, when the breeze is soft, and the blossom appears in full colour. Named after the Japanese word for ‘spring’, delicate floral layers mingle with soft apricot and green-tea accents on the smoothest musks. Warmed by the tobacco tonalities of mate leaves, the scent further reflects a sense of harmony and tradition found in the city, echoing the sentiments found not only at Aman Tokyo, but Amanemu and Aman Kyoto, also.
Sei is the second new fragrance to join the existing collection, capturing one of earth’s most alluring settings with a uniquely intense aroma profile. Evoking the feeling of nightfall in a silent desert, notes of pine needle and juniper rise through a haze of dry sage and lavender to reveal smouldering cedar and ciste labdanum. Both earthy and woody, Sei is rooted in the wilderness, where the daily rhythms of the Utah desert, and the renewal and rebirth that has defined this ancient region for millennia, speak to the soul of Amangiri—an iconic desert sanctuary.
Providing a powerful sensory journey, the new fragrances mark further progression of Aman’s vision to expand outside of the parameters of its hotels and resorts, offering its coveted lifestyle in the comfort of home. Inspirited by the brand’s unique destinations, in 2018 Aman Skincare was born and following its success, supplement brand, SVA, launched in 2020. The brand also launched a range of three Spa Candles in December 2020, designed to fill the home with warmth and light. Building on this approach, the fine fragrance collection, now comprising seven 50ml eau de parfums, offers a further window into the world of Aman.
The two new fragrances join Alta, Vayu, Ayom, Umbr and Zuac, inspired by Aman New York, Amanpuri, Amanjiwo, Aman Venice and Amanjena, respectively. All seven fragrances have been carefully created by master perfumer Jacques Chabert.