May 26, 2020

Panerai has unveiled its first worldwide Watch Accessories Room at the Hong Kong Canton Road flagship boutique, situated in Tsim Sha Tsui, at the heart of the main luxury shopping district.

Located at the 8th floor of the Panerai Canton Road flagship boutique, the new Watch Accessories Room is a unique concept devised by Panerai that offers a one-of-kind shopping experience in a contemporary yet cosy space where watch aficionados are welcome to discover the Panerai universe.

Among the materials incorporated into the special room are oak and burnished brass. The distinctive, decorative Torpedo display at the center of the room is a clear reminder of the world of the sea and the glorious past of the brand whose roots are embedded in the history of the Italian Navy.

The wide range of accessories includes up to 670 of straps and bracelets, a full range of buckles and an interactive strap display. All visitors are invited to mix and match their watch collections with accessories in different colours and materials, exploring the aesthetic and functional potential of Panerai watches.

Opened in 2010, the Canton Road flagship boutique is the largest owned by the Florentine luxury watchmaker spanning on an area of 202 square meters. Even the façade, with its impressive undulating aluminium panels and great iconic wall clock with a large-scale version of the dial featured on the iconic Panerai instruments, reflects the unique character of the boutique.