Penhaligon’s Relaunches Two Prestigious Stores In Asia
Luxury British perfumery brand Penhaligon’s has relaunched of two of its most prestigious stores in Asia. After extensive renovations, Penhaligon’s at Marina Bay Sands in Singapore and the IFC Mall in Hong Kong, unveil a new design concept and enriched amenities which are sure to intrigue and delight.
Established in 1870, Penhaligon’s is an iconic British perfume house still adored today for its illustrious scents; born of the finest quality ingredients and whimsically imaginative formulations. The distinguished legacy of Penhaligon’s has earned the brand a loyal following around the world, including in Asia, where the brand has maintained a presence at The Shoppes at Marina Bay Sands in Singapore for seven years, and the IFC Mall in Hong Kong for five years.
Penhaligon’s quintessentially British history and heritage are reflected in the stores’ refreshed design. The eye-catching exterior detailing draws inspiration from the classical façade of the Penhaligon’s shop at Burlington Arcade, London—architecture dating back to the 1820s. Inside, heritage fluted plaster wall details echo the Penhaligon’s London Flagship store, located on Regent Street.
Exclusive amongst perfumers, the newly designed Penhaligon’s stores will feature an updated fragrance profiling table inspired by the London Olympic Cauldron, and providing an interactive digital screen for immersive fragrance match-making. Like nothing else of its kind, the digital profiling gives customers a captivating opportunity to define their perfect fragrance, with assistance from Penhaligon’s masterful fragrance consultants.