The Floral Atelier (TFA) has opened their new store at luxury mall Paragon, three years after the brand first launched in Singapore. The Paragon outlet is the first of more to come as the floral company continues to expand beyond its eCommerce presence and its first atelier in Tiong Bahru.

Since its inception, TFA has sought to introduce a unique experience and aesthetic to the floral scene in Singapore – being the first to introduce products like bloom boxes to the market and placing an emphasis on packaging and gifting culture.

“TFA aims to be more than just about flowers—we are a luxury brand that serves to deliver on a consistent promise of beauty, quality and craft; to offer customers something that doesn’t quite exist in this category” said The Floral Atelier Founder, Ms. Lelian Chew.

Beyond just retailing floral arrangements, TFA offers custom designs, event styling, workshops and subscriptions – for both consumers as well as B2B customers. Amongst its loyal clients are brands including Louis Vuitton, Valentino, Ferrari S.p.A, Bentley Motors, Balenciaga, Saint Laurent and more.

TFA’s event design and styling services extends to its sister company, The Wedding Atelier, which offers planning and design solutions for breath taking luxury destination weddings.

Its new Paragon flagship store, located at #03-K1, features an exclusive in-store collection. These include a one-of-a-kind Luxe Marble collection and Signature Petite Bloom Box collection, specially curated for the well-heeled clientele on the go.