These Brands Are Changing the Way Denim Is Made
In light of going green, recycling materials and ethical sourcing are now becoming part of the sustainable movement for the fashion industry. However, the production of denim is still extremely harmful to the environment as it uses up to 2,000 gallons of water to make an average pair of jeans, and creates water pollution from dyeing. If that isn’t alarming, residents living in heavily polluted denim producing cities suffer from severe health complications as well. The next time you plan to shop for a new pair, consider these 5 alternative brands that are pushing the eco-friendly envelope.
Check out Everlane’s array of jeans manufactured in Saitex. Located in Vietnam, this LEED-certified factory recycles 98% of the water generated and makes use of alternative energy sources wherever possible. Although all the materials are repurposed, rest assured that the quality won’t be compromised.
Warp + Weft
Warp + Weft is one of the rare vertically integrated denim companies that produces their designs in a sustainable factory using dry ozone technology—an alternative to chemical bleach. That aside, they offer a wide range of sizes from 00-24 for both men and women to cater to different body types.
Closed’s A BETTER BLUE collection ticks all the eco-friendly boxes. Each pair is made from cellulose fibres, organic cotton and recycled fabrics, and undergoes innovative dyeing methods like Kitotex to drastically reduce water, energy and chemical consumption. While it may go unnoticed, jeans that are designed with an X-pocket on the front are made in Italy by three collaborative partners who share the same vision and values.
This luxury label turned e-commerce brand had their humble beginnings repurposing vintage Levi’s jeans. Now, Re/Done, founded by Sean Barron and Jamie Mazur, are launching self-designed collections focusing on individuality with a sustainable approach. Their factory located in Downtown Los Angeles oversees the production process by making a point to conserve water and avoid the use of harsh chemicals. In addition, the label creates small batches—each handmade and one of a kind.
Unlike many other factories, ÉTICA’s self-built ethical factory actually saves water during its manufacturing process. Using an indigo dye process, their mills—located a mere 15 minutes from their factory—dye denim with liquid, rather than powdered indigo. Other than their sustainability causes, ÉTICA also has a gender-neutral section in their store featuring their Brandy shorts in multiple washes. What’s not to love?