Unexpected Brand Collaborations That Are Worth the Hype
We are often inundated with news about high-profile collaborations involving celebrities and brands, but this month, Travis Scott’s partnership with the Golden Arches took the internet by storm. After a good 28 years since McDonald’s first launched its celebrity-endorsed meal with Michael Jordan, the fast-food chain has finally chosen a GOAT who is making waves in music and fashion. Needless to say, this special, limited-edition combo meal called the Cactus Jack was an instant best-seller. While some may see it as a marketing tool to generate sales or to promote his upcoming album, collabs aren’t easy to pull off. Here are five that are not only well-executed but also worthy of your attention.
Jeni’s x Golf Le Fleur
Trust Tyler, The Creator to knock it out of the park again. This time, he and Jeni’s have teamed up to create a new flavour of ice cream named Pluto Bleu. Last year, their debut flavour Snowflake (mint and white chocolate) immediately sold 4,000 pints during the first day of its launch. With a combination of blueberries, blood oranges and buttermilk yogurt, this creamy treat will be your new favourite indulgence.
Cactus Jack x McDonald’s
Recognising hip-hop’s notable influence on pop culture, McDonald’s has introduced a limited-edition Travis Scott meal to appeal to fans of the rapper. If burgers are not your jam, La Flame has also released 37 McDonald’s merch items, including an action figure of himself. Unless you are ready to fork out sky-high resale prices, good luck getting your hands on these Golden Arches-themed shirts, hoodies, slippers, hats and keychains.
Dior x Nike
Caught up in the Air Jordan hype? Presenting “Air Dior”—Christian Dior and Nike’s sneaker collaboration that has set tongues wagging for months. A pair is being resold for upwards of US$20,000, making the sneakers the most in-demand fashion item of 2020.
Smeg x Dolce & Gabbana
When Sicily is my Love, the love child of Smeg and Dolce & Gabbana was born, kitchenware never looked better. Infused with Smeg’s tour de force of domestic appliances and Dolce & Gabbana’s vibrant and exquisite floral motifs, the collection comprises a slow juicer, blender, toaster citrus juicer and kettle that is fit for a Sicilian king.
Sally Hansen x Jelly Belly
Although Sally Hansen is widely known for its nail polishes, the brand sure knows how to appeal to candy lovers too. Since partnering with Jelly Belly, Sandy Hansen has introduced irresistible shades like ‘Strawberry Cheesecake,’ ‘Buttered Popcorn’ and ‘Tutti-Fruitti’—all of which have distinct hues and speckles, an ode to familiar jelly bean flavours.
Image credits: Dolce & Gabbana and Dior